Systems Contractor News Viewpoint: The Future is Repeatable, Dependable AV
April 5, 2022

The question on every integrator’s mind is how to be securely profitable while ensuring they’re utilizing time and labor—their costliest resources—as effectively and efficiently as possible.

The Pro AV industry has a long heritage of ideating and building novel experiences that can take months to design, specify, install, and deploy. While there's still a place for those applications, the industry and its user base have matured. AV has become mainstream, with most installations focused on enabling essential daily functions, such as conferencing, audio playback, and presentation. Link to the entire story.

rAVe Pubs
Why We Need A More Collaborative Approach To Education In the AV Space
April 11, 2022

No matter where you live within the AV ecosystem, chances are a big part of your job is studying up on the latest technology. After all, if you’re going to offer your customers a compelling solution, you need to keep your finger on the pulse of technical innovation that’s continuously happening throughout our industry.

Traditionally, this burden to self-educate falls disproportionately on systems integrators and other technical consultants — these are the wizards whose job it is to know precisely the right mix of hardware and software to weave together to deliver on what customers are asking for. In fact, much of their value is derived from their wealth of industry knowledge earned over the course of many years of successful research and execution. This model worked well for many years, but I believe hardware manufacturers and CMS providers should take a more active role in providing educational opportunities to integrators and technical consultants. Link to the entire story.